Featured Posts

A Look Back at the 2024-2025 World Branding Awards

Top 7 Book Covers of 2024: A Curated Selection by Experts

Level Up Your Marketing: 5 Trends to Master in 2025

Marriott Acquires Postcard Cabins: Redefining Outdoor Hospitality

Holiday Paw-shion: 5 Top Trends for Your Furry Friend

Bottega Veneta Taps the Whimsical Genius of Richard Scarry in Latest Collection

LOVED01, John Legend’s Inclusive Personal Care Line, Debuts on QVC

Advertising Entertainment Fashion
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Doja Cat Hints at New Music in Marc Jacobs Dual Bag Campaign

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Entertainment Film & TV News

HERSHEY: Dandelion Media Brings Chocolate Empire’s Origin Story to the Big Screen

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General News Sport

Movember Invest £4.2M in UK Sports for Mental Health

Campaigns Entertainment Fashion

Monica Rich Kosann x Peanuts Fine Jewellery Collection

Advertising Campaigns Entertainment

Taste the Love: OTOKI’s New Jin Ramen Campaign with BTS Jin

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Branding Design Entertainment

Honda Unveils Koraidon Project: Bringing Pokémon to Life

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Porsche and Shell Partner to Expand EV Charging in Oman

Porsche Centre Oman and Shell Oman have announced a landmark agreement aimed at significantly accelerating the rollout of electric vehicle (EV) charging infrastructure across the Sultanate. The partnership includes ambitious plans to install over 130 chargers by the end of 2026.

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General Industry

China’s Baidu Brings Futuristic Autonomous Taxis to Europe

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Branding Food & Beverage Industry

Chipotle Partners with Alsea to Launch First Restaurants in Mexico

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Industry News

Target Blossoms With Fresh New Floral Brand: Good Little Garden

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Industry Marketing

How Hyper-Local Marketing Builds Authentic Connections

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Branding Campaigns General

Cécred and BeyGood Fund Continue Their Legacy of Giving

Nurul Rustam
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Campaigns Fashion Press Release

The World’s Chicest Cat, Choupette, Fronts Hublot’s Milestone Celebration

Jordan
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Campaigns Food & Beverage

Nescafé Names Zach King as First-ever Global Brand Influencer

Jordan
Read Time:2 Minute, 13 Second
Advertising Campaigns Food & Beverage

Toblerone’s Campaign Breaks Free from Chocolate Clichés

Rene Andre
Read Time:2 Minute, 16 Second
Branding Campaigns General

Paris Hilton Elevates Skincare with Parívie

Nurul Rustam
Read Time:2 Minute, 40 Second
Campaigns News Tech

Philips and Prusa Launch ‘Fixables’ to Champion Repairable Design

Jordan
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Campaigns Food & Beverage Marketing

Kung Fu Tea Teams Up with How to Train Your Dragon for a Dragonfruit Delight

Rene Andre
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Food & Beverage Press Release

Keurig® K-Mini Mate™: Small Size, Bold Flavor

Rene Andre

Keurig, the best-selling single-serve coffee brewing system, reveals its smallest brewer yet: the K-Mini Mate™ Brewer. This 4-inch-wide brewer delivers Keurig’s signature convenience and quality in a sleek, space-saving design. Ideal for small-space dwellers, college students, and travellers alike, the K-Mini Mate™ offers a portable, affordable solution that brews rich, full-flavoured coffee without compromise – whether at home, on vacation, or the go.

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Campaigns Fashion Press Release

The World’s Chicest Cat, Choupette, Fronts Hublot’s Milestone Celebration

Jordan

Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known for its bold and divisive approach to luxury watchmaking. To mark the 20th anniversary of its iconic Big Bang collection, the Swiss watchmaker enlists fashion’s most pampered cat, merging high horology with haute celebrity in a campaign that challenges convention.

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Fashion News Tech

Google & Gentle Monster Unveil the Future: AI Smart Eyewear Powered by Android XR

Jordan

At Google I/O 2025, the tech world was abuzz with excitement as Google, the industry giant, unveiled its groundbreaking partnership with South Korean eyewear company Gentle Monster. This marks the first step in a revolutionary collaboration for AI smart eyewear with Android XR. The strategic partnership is a leap forward in the fusion of fashion and technology, positioning Gentle Monster as the pioneer in developing AI-powered smart eyewear using Android XR, Google’s extended reality platform. 

Read Time:2 Minute, 10 Second
Campaigns Food & Beverage

Nescafé Names Zach King as First-ever Global Brand Influencer

Jordan

Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration represents a bold move in Nescafé’s brand-building strategy, aiming to connect with a wider, younger audience by seamlessly blending coffee culture with the magic of digital storytelling.

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